We all know the importance of having a website in this new web-based economy. But having a website is just the first step. If you don’t give customers a way to find that website it might as well not even exist. So how can we help new customers and clients find your business using the Internet? The way to do that is by increasing your website’s presence on the first page of search engines and specifically on the first page of Google. Your website needs to show up on page one of Google in those coveted top 10 spots. If you are not on page one, there is less than a 1% chance a potential client or customer will click through to your website.
Finding a way to get your website to show up for numerous search terms on the first page of Google has become a booming industry. You have most likely received numerous cold calls from people promising they have the key to getting your business ranked No. 1 on Google. Usually the charge to deliver on this promise can be as high as five thousand dollars a month. Don’t entrust your Internet presence to a company that promises you top ranking. Anyone who is a reputable search engine marketer would never promise you that they will get you to the first spot on Google. Google’s own guide to Search Engine Optimization says “No one can guarantee a #1 ranking on Google“.
So you may be asking yourself, well if you can’t guarantee me the top spot on Google, what can you do? The key factor in search engine marketing is getting your website to appear on the FIRST PAGE of the search engine rankings. While the likelihood your website will get visited from an Internet search increases the higher up you are on page one, the numbers show that just being on the first page of Google is vitally important to your businesses’ Internet marketing success.
The way we use search engines has evolved. In 2002 Just over 30% of people limited themselves to the first page of search results. Six years later that percentage was above 40%. The number of people who type a new search after not finding what they were looking for on the first page doubled in that same time period. Just look at the numbers below and you can see how important it is to rank on the first page of search engines:
- The websites that show up on the first page of Google, the top 10 spots, receive almost 90% of ALL click-through traffic.
- Why is it so important to Internet Market with Google? According to NetApplications, in September of 2010, 83% of all searches globally were conducted on Google. Yahoo was second with just 6% of all searches. In the US Google owns 60% to 70% of the search engine market.
- If you don’t think Google is a major factor in advertising your business, you have to ask yourself why did advertisers spend nearly $4 billion in the first quarter of 2008 alone with Google.
- If you are already on the first page of Google but in the bottom three spots, increasing from spot No. 7 to No. 3 can triple the amount of visits to your website.
This part of Internet Marketing, known as Search Engine Optimization (SEO), is one of the most costly endeavors you can undertake when trying to increase your on-line visibility. We have a method to produce top dollar results for a price any local business can afford. Let us show you what we have done for our own business and give you all the facts in this very confusing area of Search Engine Marketing.